HomeCultureCreativeOur WorkAboutContact

Butter Collective,

the big pictures

Strategic branding

and team workshops

All the tools you need  

to brand your business

Brands we've

created

Who we are

If you want to

get in touch

Connecting the single

parent community.

CLIENT: PARENTS WITHOUT PARTNERS (LAUNCHING 2018)

Parents without Partners is a nationwide organisation devoted to the support and welfare of single-parent families. Providing information and resources to parents and their children and connecting families through friendship and social activities.

Their identity felt tired and disconnected. Over time, different branches across Australia had adopted their own branding. This deteriorated brand continuity and made the organisation feel fragmented.

WHAT WE DID
Content Strategy
Market Positioning
Identity design
Ux design
New identity

An embrace, the connection between parents and their children.

BODY
Meriwether Bold
SUB HEADINGS
Meriwether Bold

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

HEADINGS
Meriwether Bold
BODY
Poppins Regular
SUB HEADINGS
Poppins Regular
HEADINGS
Poppins Bold
Pantone 7442 C

C25 M48 Y0 K25

#9064bf

Pantone 7480 C

C51 M0 Y24 K18

#3ac798

Pantone 3252 C

C71 M0 Y24 K22

#ebff00

Pantone 273 C

C92 M100 Y0 K81

#040031

Colours

PWPs branches needed to create collateral independently from one another. They each had different images and messages but a strong the colour pallet made them cohesive.

Images

ThePWP images embody the feeling of the organisation, warm and interactive.

Website

Bright and straightforward, appealing to their diverse range of users.

Next project

PREV PROJECT
NEXT PROJECT