Relaunch for venture

capital investor IBB

CLIENt: IBB

IBB was founded in 1997 to finance young innovative companies in Berlin. Since its inception, they've provided more than 150 technology and creative companies, with more than € 940 million total investments.

They created a new investment branch targeting startups and needed an identity to engage this audience. A modern grid, simple geometry and the addition of bold, orange highlights, created a fresh look. To maintain the synergy between the 2 brands, we incorporated the tonal blue pallet, synonymous with IBB.

WHAT WE DID

Brand Strategy

UX design

PARTNER

Ventzke Media

AWARD

Honorable Mention

AWWWARDS

Pantone 1585 C

C0 M60 Y100 K0

#ec6f0c

Pantone 396 C

C64 M18 Y0 K18

#4baad0

Pantone 082 C

C61 M13 Y0 K15

#54bdda

Pantone 297 C

C51 M13 Y0 K1

#94d0e5

Pantone 421 C

C14 M0 Y100 K0

#ebff00

Colour

Adding a splash of orange to the existing IBB pallet gave the startup branch a fresh lift and punchy point of difference.

Website

The website highlighted their phenomenal start-up record, the compelling reason to choose IBB as a partner.

BODY

Meriwether Bold

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SUB HEADINGS

Meriwether Bold

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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HEADINGS

Meriwether Bold

Photography

We designed their shoot to capture their staff in situ. The wardrobe choices designed as a subtle nod to the IBB brand colours.

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Strategic branding

and team workshops

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Relaunch for venture

capital investor IBB

CLIENt: IBB

WHAT WE DID

Brand Strategy

UX design

PARTNER

Ventzke Media

AWARD

Honorable Mention

AWWWARDS

Pantone 1585 C

Pantone 396 C

Pantone 082 C

Pantone 297 C

Pantone 421 C

Colour

Website

BODY

Meriwether Bold

abcdefghijklmnopqrstuvwxyz

SUB HEADINGS

Meriwether Bold

abcdefghijklmnopqrstuvwxyz

HEADINGS

Meriwether Bold

Photography

Next project

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team@buttercollective.com.au